We believe in the power of music as a catalyst for positive change and its unique ability to heal, restore, sooth, and shield. The transforming power of music beckons our hearts and minds to pause so we can inhale… and exhale. It is with this clarity that we choose to create wholesome music to inspire, uplift and encourage. As Bob Marley aptly puts it, “one thing about music is that when it hits you feel no pain.” We envision a world where music brings collective voices together and amplifies them.
Music is a key ingredient for building a vigorous and vibrant movement of people acting at all levels for meaningful and transformative change. Throughout history, music has played a powerful role in social movements and in changing lives for the better. Amid the challenges facing our world today, music provides a healing balm to keep moving. When music and humor are in harmony with other elements, there is a noticeable shift, an uplifting experience, soothing of the heart and refreshing energy to move forward with determination, renewed zeal and passion. Simple songs calling people to action remain on the lips of many and eventually become an anthem, a connecting factor to others, with a simple message of hope and inspiration in service to social change and justice.